What is Internal Alignment?

Internal Alignment is how you get a clear and deliberate culture within a company.  You should care about it, because it separates excellent businesses from the rest of the pack.      


A Narrow Focus is Music to the Ears

"My freedom will be so much the greater and more meaningful the more narrowly I limit my field of action and the more I surround myself with obstacles. Whatever diminishes constraint diminishes strength. The more constraints one imposes, the more one frees one's self of the chains that shackle the spirit." 

Igor Stravinsky


We Don't Normally Do That...

 If more narrow makes you more nervous, keep this in mind...


The 80/20 Rule

 Do you get out what you put in?  


The Elevator Pitch

 You know your Elevator Pitch.  So do your salespeople.  Does your office manager?    


The Website Test

 How good is your positioning?  Do the website test.


3 Questions to Test Your Positioning

 How strong is your positioning?    


Ask the Question

VARs that are serious about client feedback ask the question:


How are we doing?  


What's stopping your company from growing?

If change is what your company needs to get to the next level - then how to change (the business of changing) is where you need to direct your focus.    


Are you any different?

Let's throw all the fancy marketing lingo out the window and get real for a minute.  


If  being meaningfully different from your competition (which includes, by the way, a prospect maintaining the status quo and doing nothing) is the key to new sales - then ask the question.