Blog:

 

What is Internal Alignment?

Internal Alignment is how you get a clear and deliberate culture within a company.  You should care about it, because it separates excellent businesses from the rest of the pack.      

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A Narrow Focus is Music to the Ears

"My freedom will be so much the greater and more meaningful the more narrowly I limit my field of action and the more I surround myself with obstacles. Whatever diminishes constraint diminishes strength. The more constraints one imposes, the more one frees one's self of the chains that shackle the spirit." 

Igor Stravinsky

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We Don't Normally Do That...

 If more narrow makes you more nervous, keep this in mind...

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The 80/20 Rule

 Do you get out what you put in?  

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The Elevator Pitch

 You know your Elevator Pitch.  So do your salespeople.  Does your office manager?    

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The Website Test

 How good is your positioning?  Do the website test.

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3 Questions to Test Your Positioning

 How strong is your positioning?    

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Ask the Question

VARs that are serious about client feedback ask the question:

 

How are we doing?  

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What's stopping your company from growing?

If change is what your company needs to get to the next level - then how to change (the business of changing) is where you need to direct your focus.    

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Are you any different?

Let's throw all the fancy marketing lingo out the window and get real for a minute.  

 

If  being meaningfully different from your competition (which includes, by the way, a prospect maintaining the status quo and doing nothing) is the key to new sales - then ask the question.  

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